The BUT Syndrome (I12-EN)

Description

This is an initiative launched by the Spanish Federation of LGBT (FELGTBI) with the intention of combating the hate speech against the LGBT collective with words and arguments. The initiative is presented as a public health syndrome. It brings together a diagnostic tool (test) and a proposal of arguments (treatment) as a means to reject hate speech in quotidian situations.

  • Language
  • Spanish
  • Country
  • Spain
CC - Attribution-NonCommercial-NoDerivatives

Summary

This is an initiative launched by the Spanish Federation of LGBT (FELGTBI) with the intention of combating the hate speech against the LGBT collective with words and arguments. The initiative is presented as a public health syndrome. It brings together a diagnostic tool (test) and a proposal of arguments (treatment) as a means to reject hate speech in quotidian situations.

Category

media initiative (proactive advertising)

Keywords

LGBT phobia, arguments, active advertising

Aims

The campaign consists of challenging situations of subtle discrimination when rights are recognized, but opportunity or necessity is questioned.

Target group

All people

Method

Awareness and advocacy campaign

Contributor

UMA