The BUT Syndrome (I12-NL)

Description

This is an initiative launched by the Spanish Federation of LGBT (FELGTBI) with the intention of combating the hate speech against the LGBT collective with words and arguments. The initiative is presented as a public health syndrome. It brings together a diagnostic tool (test) and a proposal of arguments (treatment) as a means to reject hate speech in quotidian situations.

  • Taal
  • Spanish
  • Land
  • Spanje
CC - Attribution-NonCommercial-NoDerivatives

Samenvatting

This is an initiative launched by the Spanish Federation of LGBT (FELGTBI) with the intention of combating the hate speech against the LGBT collective with words and arguments. The initiative is presented as a public health syndrome. It brings together a diagnostic tool (test) and a proposal of arguments (treatment) as a means to reject hate speech in quotidian situations.

Categorie

media initiative (proactive advertising)

Sleutelwoorden

LGBT phobia, arguments, active advertising

Doelen

The campaign consists of challenging situations of subtle discrimination when rights are recognized, but opportunity or necessity is questioned.

Doelgroep

All people

Methode

Awareness and advocacy campaign

Inzender

UMA